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Research papers

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Marc Vincent
March 1, 1976
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experience-of-qualitative-media-research-in-spain-


Research papers
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Citation

Kristoffersen, E. G. (1974a, May 01). Discussion opening on Mr. Jones' paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-jones-paper


Research papers

Let the buyer beware

It is often said that pharmaceutical market research is "different". I would prefer to look at it the other way round and say that as an industry we have certain needs and that certain types of agencies cater for those needs. We require, basically,...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Terry I. Jones
May 1, 1974
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Citation

Jones, T. I. (1974a, May 01). Let the buyer beware. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/let-the-buyer-beware


Research papers

The Target Group Index

The TGI was launched in Britain five years ago. This paper does not set out to describe how the service operates or how, in general, it is used to judge the relative selectivity in reaching target markets of individual publications, on the one hand,...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Christopher Minter
June 15, 1973
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Citation

Minter, C. (1973a, June 15). The Target Group Index. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-target-group-index


Research papers

How market research is catering for the changing balance between the manufacturer and distributor

This paper examines the role of syndicated market research services against a background of change which has taken place in the distribution pattern in the marketing of grocery, toiletry and cosmetic products in Great Britain. Accompanying this...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jeffrey H. Frankel
September 1, 1972
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Citation

Frankel, J. H. (1972a, September 01). How market research is catering for the changing balance between the manufacturer and distributor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-market-research-is-catering-for-the-changing-balance-between-the-manufacturer-and-distributor


Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

At the beginning, perhaps a few general comments are in order. All of us recognise the end purpose of our efforts in the area of physician typology. It is to identify those segments of the physician population which contain our best customer...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: David Labson, David A. West
June 15, 1970
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Citation

Labson and West (1970a, June 15). An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-experiment-in-typology-evaluating-physician-productivity-classification-through-the-use-of-syndicated-audit-services-